Privacy Policy
We (referred to as “we”, “us” or “our”) are committed to safeguarding your personal data and your privacy.
This Privacy Policy explains how we collect and store the information you provide via the Alexo AI website (the “Website”).
These principles will be upheld:
- To ensure transparency about how we collect and process your personal information:
Our aim is to ensure you can make informed choices about the use and processing of your personal data. That’s why we created this website. To support this, we use a range of methods and procedures to provide relevant information on how personal data is used.
If we determine you need specific details, we'll provide the information to you at the appropriate date and time.
We're happy to answer any questions you may have and will provide any clarifications you require regarding any limitations imposed by law. You can reach us by email at: info@alexoai.com
- Personal data will be used solely for the purposes outlined in this policy.
Personal Data may be processed by Us for various purposes, including to provide the Website and to connect you with third-party trading platforms (the 'Services'); to improve the Website; to protect our rights and interests; to maintain and deliver the Services; to comply with legal or regulatory obligations; and to carry out administrative and business operations supporting the provision and use of the Services.
We also process your personal data to better understand your preferences and needs.
- Access important tools to exercise and protect your rights in relation to personal data:
To help you exercise your rights, we have robust processes and resources in place. Contact us at any time to request access to your personal data. We can correct or delete it, stop using it for certain purposes or altogether, and transfer the information to you or to a third party. We will do our best to accommodate your requests.
- Protect your personal data:
Although we cannot guarantee the absolute security of your personal data, we will continue to employ a range of measures and techniques to help ensure it remains protected.
Our privacy and security policy is comprehensive.
1. The Scope?
This policy outlines the types of personal data the company collects about natural persons, how it processes that data, shares it with third parties, safeguards it, and other related practices.
This Policy concerns information relating to an identified or identifiable natural person. An identifiable natural person is someone who can be identified directly or through a combination of additional information that we hold or are able to access.
The Policy defines ‘processing’ as a process that involves the use or collection of personal data. It includes the management, organisation, and storage of personal data.
Our services are intended for a general audience and are not designed for anyone under 18. We do not knowingly collect or solicit information from individuals under 18. We also do not knowingly permit such individuals to use our services. If we become aware of any information about a child, we will delete it as soon as reasonably possible.
2. What personal data do we hold about you?
When you use our services and channels, or visit our website, we collect personal data. We may request your personal data in certain circumstances. In other cases, we collect your personal data by analysing how our services and channels are used, or by receiving your information from our third-party partners.
3. No obligation to disclose personal information to the company and related consequences.
But you are not required to share any personal data with us. However, in some situations, if you choose not to provide such data, we may be unable to deliver certain services or users may be unable to access the website.
4. What types of personal data can we collect? When you visit our website, we will collect the following personal data:
This includes details of your online activity log and traffic data (such as your IP address and the date and time of access), the language you use, software crash logs, the type of browser used, as well as information about the device you use. The information we collect is not personal data and cannot be used to identify you.
Personal Data We receive from you: Any personal data you choose to provide to Us when you connect to a third-party online trading platform through Us.
Personal information you submit directly to third-party platforms to enable trading: this includes your full name, address, phone number, and email address.
5. The legal basis and purposes for processing personal data
We process your personal data for the purposes outlined in this section and in line with the applicable legal basis.
Without a lawful basis, the company cannot process your personal data. The legal grounds on which the company may process your personal data:
- You have consented to the processing of your personal data for one or more purposes. This applies when you submit personal information through the website so that we can transfer it to a third-party trading platform.
- The company or a third party may need to process data to pursue legitimate interests. For example, this may be necessary to improve our services or to defend legal claims.
- Processing must comply with a legal obligation.
Email us for more information about the processing required to safeguard the legitimate interests.
Below is a list of purposes and legal bases on which we may use the information you provide to us. Personal data.
To share your personal data with third parties at your request to gain access to digital trading services
If you request it, we may collect personal data from you to share with authorised third-party companies.
You have consented to the processing of your personal data for one or more purposes.
To respond to your requests, queries, or concerns, we require certain personal data to address any questions you may have about our services.
Processing is necessary for the company's legitimate interests or those of a third party.
To comply with legal, administrative, judicial, and regulatory obligations, personal data is processed to meet statutory requirements.
Processing is necessary to ensure compliance with legal obligations.
To enhance Our Services, we may use Personal Data. This includes, among other things, crash logs or malfunction reports that we collect in connection with Our Services.
Processing is necessary to pursue the company’s legitimate interests or those of a third party.
To Prevent Fraud and Misuse of Our Services
To execute and manage activities in line with our service requirements, including back-office functions, business development, strategic decision-making, and oversight mechanisms.
Processing is necessary for the legitimate interests of the company or a third party.
To support decision-making across a range of issues, we employ a variety of analytical methods and tools, including statistical techniques.
Processing is necessary for the legitimate interests of the company or a third party.
To protect our assets, rights and interests, as well as those of third parties, we have developed HTML0 to establish and defend legal claims. We may process personal data to safeguard our rights, interests and assets, or those of third parties, in compliance with all applicable laws, regulations or agreements, as well as any relevant terms, conditions or policies.
Processing is necessary for the legitimate interests of the company or a third party.
6. Transfer of Personal Data to Third Parties
The company may also share personal data with third-party companies that provide services to us, such as hosting and storage, and may share IP address information for user experience analysis.
You may also ask us to share specific personal data about you with third-party trading platforms. In such cases, we will share the personal data you have provided to us with those third-party platforms. Their use of your personal data is governed by their privacy policies. Your personal data may be shared with multiple trading platforms.
The Company may share personal data with its affiliates or business partners. Doing so can provide the Company with the resources it needs to enhance and improve the products and services it offers to its customers
Where necessary to protect the rights of third parties or assets, The Company may disclose personal data to regulatory, local, or other competent authorities.
We may also share your personal data with potential investors or purchasers, or with lenders to the company or any other company within our group, if a relevant transaction occurs (including the transfer or sale of assets belonging to the company or any other group company), or in connection with any merger, restructuring, consolidation, or insolvency of the company or any other business within the group.
7. Cookies and third-party services
Third-party service providers, such as advertising partners on our website and analytics firms, may be engaged. These companies may also use cookies or other technologies.
Cookies are small text files that are stored on your device when you visit or access the website. They collect information about your preferences and browsing habits to enhance your experience, remember your settings and preferences, and customise the products and services you may find useful. Cookies are also used for statistics and analytics purposes.
Some of the cookies we use are session cookies. These are stored on your device temporarily and are deleted when you close your browser. Other cookies are persistent. Persistent cookies remain on your device for a period after you close your browser. They are used to help the website recognise you as a returning user and to make it easier for you to return to the site.
Types of cookies:
We may use them depending on their purpose:
Cookies are strictly necessary
These cookies are essential for accessing the features you’ve requested and for navigating our website. We use cookies to deliver the information, products and services you’ve requested.
They are essential for your device to download and stream data. This allows you to browse the website, use its features, and return to pages you've visited before.
Cookies collect personal data, including your username and last login date, to verify that you are signed in to the site.
They are deleted when you close your web browser (session cookies).
Functionality cookies
Cookies help us recognise you each time you visit our site and also enable us to save your settings and preferences.
They persist until their expiry date and remain stored even after the browser is closed.
Cookies for performance
We use cookies to collect statistical data on site performance and to help improve it. They also enable us to analyse activity on our website.
Cookies store anonymous data that is not associated with any identified or identifiable natural person.
They can be deleted when you close your browser. Other cookies remain valid indefinitely.
Cookies are blocked or have been removed
To block or delete cookies, you need to change your browser settings. Below are links to guide you through the process for a selection of the most popular browsers
- firefox
- Microsoft Edge
- Google Chrome
- safari
However, please note that some or all of the website's features and functions may not work as you expect if this occurs.
ONLINE TRACKING NOTICE
The Company will retain your personal data for as long as necessary to fulfil the purposes set out in this policy, or longer where permitted by laws, regulations, internal policies, or applicable orders.
We will share your information with third-party trading platforms for 12 months. If you consent, we will continue to share your data for an additional 12 months.
We regularly review the Personal Data we hold to ensure it is not kept longer than necessary.
9. Transfers of personal data to a third country or an international organisation
Your personal information may be transferred to other countries, that is, to a third country (any country other than the one in which you reside), to international organisations, or to other jurisdictions. The Company takes all necessary steps to protect the personal data you provide and ensures that data subjects can exercise their rights and obtain effective legal remedies.
These protections and safeguards are available to all residents of the EEA (European Economic Area).
- Transfer to a third country or an international organisation that the European Commission has determined provides an adequate level of protection for personal data transferred to it, in accordance with Article 45(3) of Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (the “GDPR”)
- The transfer is made pursuant to a legally binding, enforceable agreement between public entities or authorities under Article 46(2)(a).
- The transfer was carried out in accordance with the standard data protection clauses adopted by the European Commission under Article 46(2)(c) of the GDPR. The clauses adopted by the European Commission can be viewed at https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/model-contracts-transfer-personal-data-third-countries_en.
The Company can provide details of the security measures it uses to protect your personal data when it is transferred to third countries or international organisations. To request this information, please email info@wealthwaydigital.uk
10. Personal Data Security
We have implemented appropriate technical and organisational measures to protect personal data. This includes preventing the accidental or unlawful destruction, loss, or alteration of personal data.
We cannot guarantee or warrant that the security of your personal data will be maintained without error. We also cannot be held liable for any intangible, incidental, or consequential damages arising from the use or disclosure of personal data. This includes, but is not limited to, disclosures caused by transmission errors, unauthorised third-party access, or any other cause beyond our control.
Where legal or other obligations beyond our control arise, we may be required to disclose your personal data to third parties, including public authorities. In such cases, we cannot control the measures those third parties use to protect your personal data.
No method of transmitting personal data over the internet is entirely secure. The Company cannot guarantee the security of any personal data you send to us online.
11. Hyperlinks to third-party websites
Our website may include links to third-party websites and applications. These sites and apps are not operated or controlled by the company. We are not responsible for any collection or processing of personal data by those websites or apps. This Policy does not apply to activities conducted on those sites or apps.
When visiting any third-party websites or apps, we recommend that you read their privacy policies before deciding whether to access or use their services. We also suggest that you provide any personal data directly to them.
12. Amendments to this Policy
This Policy may change at any time. If we update this Policy, we will notify you by posting the revised version on our website. When we make substantial changes, we will also try to contact you through the methods we consider appropriate and will publish a notice on our website. Unless expressly stated otherwise, any amendments take effect upon publication of the updated Policy.
13. Your rights regarding your personal data
You are entitled to ask us to verify the accuracy of the personal data we collect about you, to rectify any errors, and to delete any personal data we no longer require. You may also restrict the scope and types of processing of your personal information.
If you are an EEA resident, please see this page for more information:
These rights apply to the information you provide concerning your personal data. You can request to exercise them by contacting us by email at the address below.
Access rights
The Company can verify whether personal data relating to you are being processed. If they are, you can access your personal data.
The Company will provide an electronic copy of the personal data currently being processed and may charge a reasonable fee for any additional copies. The data will be made available electronically upon request
The right to access personal data must not infringe the rights and freedoms of others. Where a request would adversely affect another person’s rights or freedoms, the company may refuse to comply or restrict the extent to which it can fulfil the request.
Right to rectification
The Company may correct inaccurate personal data. You have the right to request that any incomplete personal data relating to you be rectified, taking into account the purpose of processing.
Right to Erasure
The following reasons apply: (a) Personal data is no longer required for the purposes for which it was collected or processed; (b) You withdraw your consent and there is no other legal basis for processing; (c) You object at any time, on grounds relating to your particular situation, to processing based on legitimate interests pursued by us or by a third party; (e) Your personal data has been unlawfully processed; or (f) Personal data must be erased to comply with the company’s legal obligations.
This right does not apply where processing is necessary (a) to comply with a legal obligation under European Union or Member State law; or (b) to establish, exercise or defend legal rights.
Processing restrictions
If you are concerned about the accuracy of your personal data, you can ask the company to limit the processing of your personal data.
If you request that your personal data be restricted, it may only be retained with your consent, to establish, exercise or defend legal claims, to protect the rights of another natural person, or for important reasons of public interest within the European Union or a Member State.
Right to Data Portability
If processing is carried out by automated means and is based on your consent or a contract to which you are a party, you have the legal right to review the personal data you have provided to the company.
You are entitled to request that your personal data be transferred directly from the company to another controller, where technically feasible. Your rights under the right to erasure are not affected in any way when you exercise your right to data portability. The right to data portability must not infringe the rights or freedoms of others.
Right to challenge
You have the right to object at any time to any processing of your personal data based on the legitimate interests of the company or a third party. This includes profiling carried out on the basis of those legitimate interests. If we can demonstrate compelling legitimate grounds for processing that override your rights, freedoms or interests, or if the processing is for the establishment, exercise or defence of legal rights, we may continue; otherwise we will stop.
Regarding direct marketing, you have the right to object at any time to the processing of personal data concerning you.
Right to withhold consent
You may withdraw your consent to our processing of your personal data at any time. This won't affect the lawfulness of processing carried out on the basis of your consent before its withdrawal.
You have the right to file a complaint with your supervisory authority.
You may file an appeal with a supervisory authority established by a Member State to protect individuals’ fundamental rights regarding the processing of personal data in the European Union.
The laws of the European Union and its Member States may restrict your rights regarding your personal data, as described in Section 13.
We will provide the requested information, in line with your rights under Section 13 of this agreement, within one month of receiving your request. This timeframe may be extended to up to two months, if necessary, depending on the nature of the request and the volume of requests. We will inform you of any extension and the reasons for it within one month of receiving your request.
Provided this does not conflict with the provisions of section 13 of the Act, information you request under your section 13 rights will be provided free of charge. If a request is unfounded or excessive, particularly where repeated, we may charge a reasonable fee to cover administrative costs for providing the information or confirming the action taken. We may also refuse to act.
If we have any doubts about the identity of the person who submitted your request, the company may request further information to verify your identity.